In order to make the design of handbag conform to the trend and lead the trend, handbag designers must comprehensively analyze handbag information and extensively collect materials.
The analysis of bag information includes four aspects: season information, dissemination information, social information and market information.
(A) Analysis of Seasonal Information
1. Climate adaptation: learn the regional climatic features and characteristics.
2. Season adaptation: the total mass product must be available on the market before the arrival of each season. Thus, designers must know the popular bag style of last one or two years in this season. Collecting feedback and analyzing trend, in order to design new fashionable products based on forecast. In addition, designers need to keep abreast of product sales information, grasp the best-selling product trend.
(B) Analysis of dissemination information
1. History development: Bags are simultaneously developed with the development of society and history. Although it is a long process, bag itself has continuity. Bag designers have to deeply understand and research bag’s history and development.
2. Culture transmission: Bags are an integral part of national culture. The mutual influence and infiltration of bag culture is a kind of cultural transmission. Therefore, analyze bag cultures of each nation of countries in the world, absorb and integrate these, you can find colorful inspirations.
3. Consumer communication: Different levels of consumers constitute the various consumer groups, their mutual influence form the main factors of promoting bags consumption. Due to the different politics, economic and culture of each country, the structure of consumer groups is different. Generally speaking, we have four types of bag consuming groups:
a. Lead type: The members of this type are main young people. They pursuit fashion, like imitating and haven’t stable aesthetic standard. However, they have sharp perspicacity of new things. People always want to buy a different bag, which is the major reason of flourish of bag business.
b. Traditional type: those people have a certain economic strength. They value the traditional aesthetic concepts. Have better aesthetic values and tastes. Due to the inherent inertia or vocation, they usually have fixed ideas of bags.
c. Affordable type: Because of their economic forces, the price becomes the first point considered when these people buy bags. Practicability and durability is the most important factor.
d. Conservative type: As the name suggests, these people have bias of the popular bags.
(C) Social information
Social information includes politics, economic, social thought, science and technology and lifestyle which have great influence of bags’ development.
1. The political factors: In the history of each country in the world, style of bags varies with the development of history. The great political changes are especially important.
2. Economic factors: With the improvement of economic, people have new demands of the materials, color etc. Therefore, the progress of bag consumption and economic growth is in direct proportion.
3. Ideas factors: Social thought is a important factor in information of bag. The rise of literature and artistic style, such as the modernist style, constructivism, post-modernism and so on, greatly influenced the design of bag.
4. Science and technology factors: The development of science and technology directly influences bag industry. The applications of new fiber, the advent of the new fabrics and the improvements of new dyeing craft broaden the innovative ways of bag design and process.
5. Lifestyle factors: The lifestyle of human being varies with the improvement of material life and spiritual life. In this high efficiency, fast-paced society, the bag designers should design these bags harmonized with the modern society, to satisfy the need of people.
(D) Market Information
Analyzing market information closely connects with the creation of bag style and expansion of bag market. Market competition is the most important thing. Designers need to understand the consume psychology, aesthetic tastes and economic status of consumer, and take corresponding measures. Bag designers should pay special attention to following points:
1. New. New styles, new fabrics, new techniques, new colors etc. will make bag market remain strong vitality and allure.
2. Excellent. In the bag market, consumers pay special attention to the value of the bags. Designers have to concern the style, craft and value.
3. Fast. Fast manufacturing, fast advertising and fast sale.
4. Reasonable price. Received price and good quality is the key for bag manufacturers. Designers need to reduce costs, cut down expenditures.
5. Faithful. A good reputation is very important. All companies should set up a good image. In this way, they can have more and more consumers.
