
In order to celebrate the reopening of its London flagship store after renovated, Gucci specifically launched a series of Britain style commemorative works.


In order to celebrate the reopening of its London flagship store after renovated, Gucci specifically launched a series of Britain style commemorative works.


In January 2009, the first web page to assess Gucci’s excellent product officially sanctioned by Gucci – “Christie’s Presents: Gucci Collector” was on-line. This special partnership combines Gucci’s rich history collection with the experienced experts of famous auction house, which provides a brand-new cyberspace for collectors of Gucci all over the world.
This collection platform is especially designed for those fanatical collectors who want to learn more about Gucci collections’ origin and value.
From January 18, 2010, the free service will be started at a specific area of the Christie’s Web site. Users can login through t gucci. com and christies.com. At this special zone, collectors can upload photos of their Gucci collection and make assessment request, which is the first time of fashion brand to launch its own special content in the auctioneer’s Web site.
It just needs 2-4 weeks, Gucci collectors will receive the estimated auction price come from Miss Patricia Frost – the director of Christie’s fashion and textile and her traditional costumes team, as well as Gucci’s archives. At the same time, collectors will be informed whether their products are suitable to the auction Gucci will hold soon, or Gucci and Christie’s will be interested in purchasing these products. Whether to transfer the collection is completely decided by the owners who apply to assessment. Accordingly, the buyer will receive the authoritative assessment report issued by the world’s most prestigious auction house.
Although all submitted products will be evaluated, Gucci and Christie’s are only interested in those products which meet specific criteria, particularly those styles which have great significance in the history of Gucci, representative, or related to historical figures. In order to implement the assessment, collectors need to provide following things: clear color image of products’ front and back, a close-ups of logo mark, and the size, material and other details of the product, such as the historical heritage of products or any relevant information.
Gucci collectors’ planning intention is to build Gucci museum in Florence which is the birthplace of Gucci in 2011 to celebrate Gucci’s 90 anniversary.

Lead words: Frida Giannini, the creative director of Gucci 2010 spring and summer, released The New Bamboo. Giannini integrate high technology into design, re-interpreting Gucci’s classic style. The New Bamboo owns a set of unique variations. The new dynamic casual style reflects Giannini’s insights of luxury and fashion.
The original Gucci Bamboo handbags are small bags with rigorous lines and fine crafts. They are made of pig skin leather, with curved bamboo handle. This brand-new design and fashion style were immediately received by most of people. In 50th-60th twenty century, Gucci Bamboo handbag became the favorite of many international celebrities. So it ranks the most popular handbag.
Giannini re-interpreted the classic brands. She outlined a new fashion aesthetic of handbag with different variations, while remaining the essence and extraordinary craft of original Gucci Bamboo. Gucci New Bamboo is made up of 140 different components, knitted by experienced craftsmen. They coincide with the original design. It will coast 13 hours to finish knitting, make sure every detail is perfect.
Gucci is launching classic size and new larger size bags. Bags’ interior upholds the classic design, having two pockets, and matching a mirror. The original visible stitches replaced by simple and fashion convex leather flanging. Besides, Gucci Bamboo is first decorated with nickel alloy. The new design not only retains the original long leather shoulder strap, but also costume metal chain belt, and is embellished with bamboo tassel.
The Gucci New Bamboo will be released in the end of January. If you are the faithful fans of Gucci, don’t forget to bring one back home.