Amazona – Unsurpassed Classic
For Spain and its precious brand Loewe, 1975 has especially great significance. At that time, the whole nation and Spanish immersed in the joy of regaining freedom after 40-year military domination. And Loewe had released the first soft, lightweight, non-lined suede handbags which is Amazona bag. The women of Spain and even the whole Western fell in love with the Amazona bag. “Amazona” in Spanish was interpreted as “a woman who riding a”, which indicated the strength of women and symbolized women having more independence, social rights and freedoms.
Angelina Jolie Carrying Amazona Handbag
The initial inspiration of Amazona is men’s briefcase. Loewe Amazona is hotting 35 years lying in its epoch-making free-framework tailoring techniques and application for a variety of occasions.
Being so popular, Amazona has its own magic code. The simple and neat design, perfect workmanship is always its enduring selling point. The leather used to make Amazona hanfbag must be perfect. Each piece of leather must go through a triple-selection process to ensure no defects. Only 5% top leather from tannery will be used to make Amazona. Making a Amazona needs 61 pieces of leather. The craftsmen should spend six and a half hours on making this perfect Amazona. Superb technical let this elegant non-lined handbag become timeless classics.
2010 witnesses the 35th Anniversary of Amazona. In order to celebrate this event, Stuart Vevers, the creative director of Loewe, created 20 limited edition Amazona handbags. Every handbag represents different color: orange red, Modena, aubergine, mossy green, beige and royalblue. Besides, the whole collection all uses the softest leather, including calfskin, goat skin and Napa leather. The surface of this collection represents metal, patent leather smooth and soft-grain leather. You can choose what you love.
By the end of March, new Amazona limited edition handbags will be available at Loewe exclusive stores in Shanghai, Hong Kong and Tokyo. Loewe stores will show this shopwindow themed with Amazona and Nigel Shafran.
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The 2 groups of pictures show Amazona handbags elegance and practicability in different scenes of everyday life. Although the works uses partial ultra-realistic approach, the feeling is absolutely what you are looking for in real life: on the road of public parks, hanging in the branches, or sitting on chairs, showing the static beauty in ordinary dally life.
